In the fall of 2010, members of the planning committee for the International Society of Special Events (ISES) approached us to host their annual ISES Awards event in 2011. Their idea – create an “MTV” Music Video Awards styled presentation, delivered as three unique concepts; a “Red Carpet” event for arrival; chic night club for the awards and VIP party; and finally, a streetscape similar to what you might find in the alley outside of an urban auditorium as you left – all within the confines of the Legendary Roy Wilkins Auditorium.
Our task was to provide a food and beverage experience to rival any Hollywood awards show – but only during the brief periods of intermission taking place during the awards presentation – and then turn the event into a backstage VIP party worthy of “Rock Stars”, all without changing locations! To accomplish the task, we decided to build stations concealed by pipe and drape in different locations and operate them at different intervals to allow for changes in décor and food and beverage offerings as the event took place. No easy task, but what transpired was magic!
From the butler pass on the red carpet to the innovative chef attended stations and amazing desserts, we used the food and beverage selections, décor, event program and concert by PopRocks to provide the attendees with a night that was as surprising as it was memorable.
“Awesome! You and the Culinary Group team have set the bar incredibly high for every ISES event to follow – people are raving – 30 year industry veterans told me they were blown away. Thank you, thank you – THANK YOU!”
Leslie Larsen – ISES, President MN Chapter